As the festival of lights approaches, the demand for traditional ghee sweets surges, with families eager to indulge in treats made with the beloved Amul ghee. However, the brand has recently found itself in the spotlight due to a rising issue of adulterated ghee in the market. In response, Amul has issued warnings about counterfeit ghee being sold in one-litre packs, which they have not produced in the last three years.

The company has provided comparisons to help customers differentiate between authentic and fake ghee. Reports indicate that the unauthorized one-litre packs not only mislead consumers but also fail to meet safety and quality standards, posing potential health risks.

In light of these concerns, Amul has introduced tamper-proof carton packaging that enables customers to easily identify genuine products. This new packaging is filled at Amul’s ISO-certified dairies using advanced aseptic technology, ensuring top-notch quality.

For those uncertain about the authenticity of their ghee, Amul has set up a toll-free helpline, 1800 258 3333, for product verification. This initiative aims to assure consumers of the product's quality and integrity.

Amul has faced controversies in the past, including allegations related to the use of their ghee in TTD laddus, which they quickly refuted, stating they have never supplied ghee to that organization. Additionally, a crackdown in November 2023 on a Delhi NCR factory producing fake ghee revealed that counterfeit products were being packaged in containers of well-known brands, including Amul.

As the Diwali season prompts the exchange of sweets and gifts, it’s crucial for consumers to choose products with secure packaging to avoid counterfeit goods and ensure their health. Amul’s dedicated helpline aims to enhance customer trust in the brand, reinforcing their commitment to quality and consumer safety.